How to Approach the Youth in your Marketing Efforts
A large part of the population is made up of the millennials. Another considerable portion is then made up of the Generation Z members. Their combined contribution to the overall population is about half the total. As a business entity, more so the marketing department, this number is one you cannot afford to ignore.
That combination of youth in the overall population shares some special characteristics; they are conversant with and dependent on technology, motivated by meaning, prioritize career flexibility, and are more willing to try out entrepreneurship. Here is what you need to know when making a marketing strategy for Gen Z and the millennials.
These groups are interested in great experiences. The previous generation were more into the functionality of a product or service. You therefore need to emphasize more about the experience when marketing, and how your products and services deliver the best experience. You therefore need to show them what impact your products and services bring to their lifestyle.
You need to focus more on online marketing. One distinguishing characteristic of those groups is their lives have been filled with the internet and smart devices. They are constantly online. You, therefore, have to take your marketing campaign to where they are. Social media platforms should replace all your print and traditional media marketing platforms.
You also need to tell them what your brand is about. In their quest for meaning, they will not buy a product simply because it works. They want to know if the vision and mission of the brand behind the product is one they can concur with. It helps if your brand is one that takes into consideration some of their major issues. They are concerned over matters such as global warming and climate change. If you are a business that sells eco-friendly products, you will find them more interested in those products.
You need to then think along the lines of gamification marketing. The marketing approach includes the use of gaming techniques like ranking lists, competition, and scoring systems. You can tell when you decide to sell fitness devices. You can introduce competitions in various spots in the country were the customers will try and outrun each other. They will see in action how effective the devices are in the collection and sharing of their data. The overall effect will be one of increased attention on the products, and an established curiosity enough for them to buy.
You will face some unique situations when marketing to Gen Z and millennials. You are yet to meet another group with more diverse and dynamic tastes and preferences. You only need to do what this guide tells you, and you are on your way to tapping into that market.
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